👋🏼 Hi there, my name is Ben James O’Connor.

I actually discovered Amazon KDP after my partner told me she was pregnant with our first child.

At the time, I was working a normal job and started looking for ways to make extra money online so she could take more time off work to bond with our baby.

I wasn’t trying to build a big business.
I was just hoping to earn a few hundred dollars a month on the side.

But what started as a small experiment slowly turned into something much bigger!

Since then I’ve:

• Sold over 230,000 books on Amazon KDP
• Built a community of 45,000+ self-publishers
• Spent years refining simple publishing systems that actually work

Everything I teach inside this program is based on what I’ve personally tested, refined, and scaled in the real world.

This isn’t theory.

It’s the exact approach I’ve followed for over 6 years, while selling more than 230,000 books on Amazon KDP.

It’s the same framework I teach inside the Self-Publishing Success Strategy, where everything is broken down step by step so you can follow a clear process without guessing, overcomplicating things, or wasting time.

Early on, I sought out mentorship from experienced publishers to build a solid foundation.

From there, I spent years refining and improving my own systems based on real-world results.

Over time, I learned what actually works and just as importantly, what doesn’t.

Avoiding the wrong approaches alone can save years of frustration, wasted effort, and unnecessary mistakes.

You can piece things together from random videos and articles, but having a clear plan and structure in one place dramatically accelerates progress and removes guesswork.

Building a successful Amazon KDP business works like a chain.

Each part of the process matters — and the chain is only as strong as its weakest link.

You can have beautifully designed covers, but if your interiors are poor, your books won’t sell.

You can have great covers and interiors, but if your A+ content is weak, conversions suffer.

You can do everything right visually, but if your keywords are wrong, no one ever finds your book.

And even with all of that in place, poor marketing will keep sales flat.

This is why random tips don’t work.

Success comes from getting every part of the system right, not just one piece.

This is why random tips don’t work.
Success comes from getting every part of the system right, not just one piece.

The Self-Publishing Success Strategy is designed to strengthen every link — so nothing holds your results back.

This system is designed to give you clarity, structure, and execution, not information overload. Everything is laid out in the exact order you need to follow.

If you’ve published books on Amazon KDP and nothing seems to happen, this will resonate.

You did the work.
You followed the basic tutorials.
You uploaded the book… and then waited.

No sales.
No feedback.
No clear reason why.

That frustration is exactly why this system exists.

Over the last six years, I’ve earned more than $340,000 in royalties, with 17+ individual books earning over $5,000 each.

Not because I got lucky once but because I eventually understood why books sell and why most don’t.

I learned the hard way: by making mistakes, wasting time, fixing things that didn’t matter, and missing details that quietly killed results.

This system is for you if:

• You’ve published books but don’t understand what’s actually holding them back
• You’re tired of guessing whether it’s the niche, the cover, the keywords, or something else
• You want someone to walk you through every part of the process, not just the obvious steps
• You’re ready to stop starting over and instead fix what’s broken
• You want results that come from doing things properly, not hoping

Most people can create a book and upload it.
Very few people understand how to make all the pieces work together. Every part from niche research, keywords, cover design, interior design, a + content, marketing, building a brand and more, has to be better than your competitors.

This system shows you how to tighten every weak area, so your effort finally has a chance to pay off.

This isn’t for people looking to become overnight millionaires or expecting results without effort.


It’s not for those who aren’t willing to learn, apply what they learn, and put the work in consistently.

It’s also not for anyone who isn’t prepared to take an honest look at their work, recognise where things might be going wrong, and take responsibility for fixing it.

And finally, this isn’t for people who struggle to accept constructive feedback, whether that’s from me or from other experienced publishers who have already done what you’re trying to do.

If that sounds uncomfortable, this probably isn’t the right fit.
If it sounds fair, you’ll get a lot of value from this system.

“I was close to giving up when Ben personally gave me the push to keep going. His course filled in the missing puzzle pieces, especially the mindset that made me strong and let me decide that I don’t want to scale alone and should make my business as strong as possible.

I built a team, learned to run ads, and went from zero to $169k+ in Amazon royalties across 40 books in under 3 years.

That income gave my family real financial security and opened doors I never expected.”

“Ben’s courses especially the ads training have taken my publishing business to a whole new level. The strategies are clear, practical, and actually work in the real world.

Thanks to what I learned from Ben, publishing has now become my main source of income. 1 highly recommend his courses to anyone serious about succeeding with Amazon KDP.”